Listar por autor "Valdez Mendia, Jose Mauricio"
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Toward customer hyper-personalization experience — A data-driven approach
Valdez Mendia, Jose Mauricio; Flores Cuautle, Jose de Jesus Agustin (Taylor and Francis, 2022-02-23)Today’s omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization strategy relies on the organization’s capability to gather and transform customer data ...